Specialty Cut Flower Workshop
"Don't Ignore The Market"
November 18, 2008: 8:30 to 4:30pm
Cooperative Extension Service Headquarters, Little Rock, AR
This is a one day workshop designed for individuals and businesses interested in cut flower production and marketing with an emphasis on commercial enterprises.
Presentations and lively discussions will advance market opportunities
for growers and buyers. Come and network with industry leaders to explore ways
to expand your business. This workshop is made possible by a grant from the Arkansas Department of Agriculture.
Registration: 8:00- 8:30 am
Introduction/opening remarks Dr. James Robbins/Tim Ellison -
5 minutes
How do I choose what to grow? (8:35 to noon)
- Pam & Frank Arnosky, Texas Specialty Cut Flowers What I
can sell. (How has my business evolved? How did I determine
what to grow?) 45 minutes
- Terry Howe, Ball Horticulture (What is in the pipeline?
Where is the market headed? What are the best sellers and why?)
35 minutes
- Lane Greer Thinking outside the flower box. (Expanding
the market. Alternative crops. Role of cut woody stems.) 35
minutes
- Beth Eggers The importance of presentation. (The added
value of floral arrangements versus cut flowers.) 15 minutes
Break: 15 minutes
What does the market want/need?: panel discussion (What do you
need?: invoice, delivery time/day/method, no pollen/fragrance/color,
etc.. How do I do business with you? What does the consumer tell you
they want?)
Brave New Restaurant: Peter Brave 10 minutes
Tipton Hurst: Chris Norwood 10 minutes
Whole Foods Market: Tiffany Dotson, Floral Specialist & Charlotte Hall, Marketing - 10 minutes
Open question period with panel 30 minutes
Lunch/trade show: (Noon to 1 pm)
Cut Flower Varieties 1 to 1:30 pm
Terry Howe: Ball Horticulture 15 minutes
Jerry Meyer: Fred C. Gloeckner 15 minutes
Marketing Strategy (Resources. Do your homework. Pricing/dumping,
added value) Dr. Ron Rainey 15 minutes (1:30 to 1:45 pm)
Break: 15 minutes
How do we grow this stuff? (Production issues video stories)
(Why are my beds 36 wide? Why do I use the tractor I do? What is my
labor force? What do I do for post harvest (cooler, post harvest
chemicals)? How do I irrigate? How do I fertilize? Pests/weed control?
Harvesting? Delivery? Facilities? Scheduling? Varieties?) 2 to 4:30 pm
Janet Bachmann, Riverbend Garden 30 minutes
Beth Eggers, Flower Farm on Wye Mountain 30 minutes
Pam Arnosky 60 minutes
Open questions/interactions: - 30 minutes
Registration Information:
Preregistration: Preregistration is strongly recommended.
Attendance is limited to the first 80 registrants.
Registration Deadline: November 10, 2008
Cost: Preregistration (by Nov. 10) is $10, which includes breaks, lunch, and
a detailed handbook. Onsite registration or registration after Nov. 10 is $20.
Registration Form (PDF)
Return registration form and check made payable to the Agricultural Development Council (ADC). to Brenda Duggins no
later than November 10, 2008 to the address below.
Brenda Duggins
Attn: Cut Flower Workshop
U of A Cooperative Extension Service
PO Box 391
Little Rock, AR 72203
Directions:
We are located at 2301 South University Avenue, Little Rock, Arkansas 72204.
For MapQuest directions, go to
http://www.uaex.edu/findus/state_office.htm
Contact Information:
Contact Brenda Duggins for more information or if you have any questions.
501-671-2347
bduggins@uaex.edu
Local Lodging Information
(PDF)
Sponsors:
Sponsored by the Arkansas Department of Agriculture and the University of
Arkansas Cooperative Extension Service
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